{"id":5651,"date":"2025-05-17T11:43:17","date_gmt":"2025-05-17T03:43:17","guid":{"rendered":"https:\/\/cicserver.com\/direct-to-cell-service-emerges-into-focus\/"},"modified":"2025-05-17T11:43:17","modified_gmt":"2025-05-17T03:43:17","slug":"direct-to-cell-service-emerges-into-focus","status":"publish","type":"post","link":"https:\/\/cicserver.com\/de\/direct-to-cell-service-emerges-into-focus\/","title":{"rendered":"Direct-to-Cell Service Emerges into Focus"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-module=\"content\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The burgeoning direct-to-cell service sector has recently expanded, as cable companies partner with satellite providers to boost service coverage.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The U.S. has more than 500,000 square miles with no cellular coverage, due to topography challenges, national park restrictions and <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.t-mobile.com\/news\/network\/t-mobile-starlink-direct-to-cell-beta-registration\">other factors<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">. Direct-to-cell services provide an alternative method for communicating in these areas.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Direct-to-cell technology relies on <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_self\" href=\"https:\/\/www.networkcomputing.com\/wireless-networking\/how-emerging-leo-satellites-are-impacting-wireless-networking\">low earth orbit (LEO) satellites<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> and devices with satellite-capable radios to enable communication. For example, a cell phone that supports direct-to-cell can communicate directly with a LEO satellite to send text messages. This process eliminates the need for cell towers, which is beneficial for remote and rural areas as well as first responder emergencies and natural disaster communications.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"T-Mobile and SpaceX Pair Up for Direct-to-Cell\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">T-Mobile and SpaceX Pair Up for Direct-to-Cell<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Carriers are pairing off with satellite fleet providers to launch LEO satellites and expand their infrastructure. One such partnership is between T-Mobile and SpaceX, which uses its Starlink satellites.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The tandem announced its beta direct-to-cell offering for text messaging and has plans to add voice and low-speed data options in the future. T-Mobile customers don&#8217;t need to take any action to use direct-to-cell service, as their phones will already connect to Starlink satellites. The <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.t-mobile.com\/news\/network\/t-mobile-starlink-beta-open-for-all-carriers\">beta is also available<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> for Verizon and AT&amp;T customers.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Related:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.networkcomputing.com\/wireless-networking\/states-bead-plans-include-leo-satellite-services-and-multiple-funding-sources\" target=\"_self\" data-discover=\"true\">States New BEAD Plans Include &#8216;Alternative Tech,&#8217; LEO Satellite, More Funding Sources<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Beyond beta testing, the current timeline for direct-to-cell availability is the following:<\/span><\/p>\n<div data-component=\"basic-list\" class=\"BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited\">\n<ul data-testid=\"basic-list-unordered\" class=\"BasicList-UnorderedList\">\n<li\/>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Voice and data in mid-2025.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"BasicList-ListItem BasicList-ListItem_variant_unordered\"><span data-component=\"icon\" data-name=\"Circle\" class=\"BasicList-ListIcon BasicList-ListIcon_variant_unordered\" style=\"mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);-webkit-mask-image:url(&quot;data:image\/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20xmlns:xlink='http:\/\/www.w3.org\/1999\/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c\/circle%3e%3c\/svg%3e&quot;);mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain\"\/><\/p>\n<div class=\"BasicList-Item\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">IoT connectivity sometime in 2025.<\/span><\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Starlink has launched satellites equipped with eNodeB modems to form a constellation around the earth. These satellites operate like cell phone towers and don&#8217;t require extra equipment or software for LTE phones.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">While SpaceX currently holds the lead in fleet size, AST SpaceMobile and Globalstar are working to close the gap. Globalstar has $1 billion in funding, while Google and AT&amp;T have invested in AST SpaceMobile.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Skylo Offers Alternative Approach\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Skylo Offers Alternative Approach<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Skylo, a non-terrestrial network service provider, employs a different model for delivering satellite services. The company leases spectrum from satellite fleet operators, such as Viasat, EchoStar, Ligado Networks and Terrestar Solutions, and does not own the satellites. Skylo partners with numerous operators, including Verizon, to provide direct-to-cell offerings. This approach cuts expenses and time to market, increasing flexibility.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Where is the ROI for Providers?\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\">Where is the ROI for Providers?<\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">According to a September 2024 <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.juniperresearch.com\/en-us\/press\/direct-to-cell-market-revenue-to-reach-28bn-globally-over-next-five-years\/\">study<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> by\u00a0Juniper Research, 2025 will be the first year of\u00a0commercial direct-to-cell<\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_italic\">\u00a0<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">services, with an expected $30 million in global revenue. By 2029, the firm expects operators to generate almost $1.7 billion in revenue. However, Juniper predicted that operators might find it difficult to experience a substantial ROI from their direct-to-cell network investments.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Related:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.networkcomputing.com\/wireless-networking\/wi-fi-7-the-state-of-the-market\" target=\"_self\" data-discover=\"true\">Wi-Fi 7: The State of the Market<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">According to Daniel Hays, principal and head of PwC&#8217;s Technology, Media and Telecom Strategy consulting team, MNOs might be able to justify the costs of deploying direct-to-cell services by replacing their traditional network infrastructure upgrades with satellite services.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">&#8220;With direct-to-cell, you could argue that some of that terrestrial infrastructure becomes unnecessary and might change for operators the composition of their networks,&#8221; Hays said. &#8220;That&#8217;s because operators may no longer need to have the low-density rural coverage that they&#8217;ve spent billions of dollars on in the past.&#8221;<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">As a result, Hays said providers could reduce the amount they spend with cellular tower companies and radio vendors, instead buying from satellite operators who provide direct-to-cell services.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Due to the commoditization of mobile connectivity, however, the Juniper Research study noted that operators might struggle to convince customers to adopt an additional subscription for direct-to-cell services.<\/span><\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\"><span data-testid=\"related-article-title\" class=\"RelatedArticle-Title\">Related:<\/span><a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.networkcomputing.com\/wireless-networking\/will-the-fcc-s-9-billion-rural-5g-fund-survive-\" target=\"_self\" data-discover=\"true\">Will the FCC\u2019s $9 Billion Rural 5G Fund Survive?<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">&#8220;As such, we urge operators to focus on tailoring direct-to-cell services specifically to nomadic travelers and remote subscribers,&#8221; the study said.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Hays said he believes direct-to-cell should be a feature, not a product. One concern is that service providers could charge consumers an extra $20 per month for the capability. For now, however, interested parties can begin evaluating, testing and using these fledgling services, as top telcos, satellite operators and cable companies buy in to the technology.<\/span><\/p>\n<\/div>\n<p><script defer=\"\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;version=v18.0\" data-ot-ignore=\"true\"><\/script><br \/>\n<br \/><\/p>","protected":false},"excerpt":{"rendered":"<p>The burgeoning direct-to-cell service sector has recently expanded, as cable companies partner with satellite providers to boost service coverage. The U.S. has more than 500,000 square miles with no cellular coverage, due to topography challenges, national park restrictions and other factors. Direct-to-cell services provide an alternative method for communicating in these areas. Direct-to-cell technology relies [&hellip;]<\/p>","protected":false},"author":3,"featured_media":5652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"_links":{"self":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts\/5651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":0,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/media\/5652"}],"wp:attachment":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}