{"id":5655,"date":"2025-05-17T12:27:43","date_gmt":"2025-05-17T04:27:43","guid":{"rendered":"https:\/\/cicserver.com\/apple-retains-its-most-valuable-brand-title-from-kantar-for-the-fourth-year-in-a-row-with-its-total-worth-36-percent-higher-than-the-second-most-valuable-firm\/"},"modified":"2025-05-17T12:27:43","modified_gmt":"2025-05-17T04:27:43","slug":"apple-retains-its-most-valuable-brand-title-from-kantar-for-the-fourth-year-in-a-row-with-its-total-worth-36-percent-higher-than-the-second-most-valuable-firm","status":"publish","type":"post","link":"https:\/\/cicserver.com\/de\/apple-retains-its-most-valuable-brand-title-from-kantar-for-the-fourth-year-in-a-row-with-its-total-worth-36-percent-higher-than-the-second-most-valuable-firm\/","title":{"rendered":"Apple Retains Its \u2018Most Valuable Brand\u2019 Title From Kantar For The Fourth Year In A Row, With Its Total Worth 36 Percent Higher Than The Second Most Valuable Firm"},"content":{"rendered":"


\n<\/p>\n

\n

A 20th BrandZ report published by Kantar ranks Apple as the most valuable brand in the world for the fourth year in a row. A total of the Global Top 100 brands were a part of the leaderboards, with the valuation of all these companies coming to an impressive $107 trillion. Out of multiple firms, Apple not only obtained the highest accolade but was the only one out of the 100 to cross the $1 trillion barrier.<\/p>\n

New report gives Apple a valuation of $1.29 trillion, while Google, the second most valuable company, did not even cross the $1 trillion ceiling<\/h2>\n

There is no straightforward calculation provided as to how Kantar comes up with these values, but according to AppleInsider<\/a>, the Cupertino giant\u2019s total value makes up 12 percent of the total, at $1.29 trillion. Unsurprisingly, the top five companies all hail from the technology category, with Google coming in at second place with a brand value of $944.1 billion. Coming in at number three is Microsoft, worth $884.8 billion, followed by Amazon at $866.1 billion, and in fifth place, we have NVIDIA.<\/p>\n

What is interesting about these results is that NVIDIA is currently going through the time of its life, racking up earnings like there is no tomorrow thanks to the raging AI boom. Even then, Kantar\u2019s estimates only give the GPU manufacturer a value of $509.4 billion. Kantar states that it employs a three-step process that injects the financial value and brand contribution to determine a company\u2019s brand value.<\/p>\n

\"\"<\/a><\/figure>\n

The earnings from tangible assets are removed from the rankings, and intangible elements such as software licenses, patents and Apple\u2019s brand value are taken into consideration. While it appears to be a long process to determine an entity\u2019s valuation, at the end of the day, an accurate representation can never happen, but there have been times when various reports have come close to the actual figure.<\/p>\n

News Source: Kantar<\/a><\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

A 20th BrandZ report published by Kantar ranks Apple as the most valuable brand in the world for the fourth year in a row. A total of the Global Top 100 brands were a part of the leaderboards, with the valuation of all these companies coming to an impressive $107 trillion. Out of multiple firms, […]<\/p>","protected":false},"author":3,"featured_media":5656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"_links":{"self":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts\/5655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/comments?post=5655"}],"version-history":[{"count":0,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts\/5655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/media\/5656"}],"wp:attachment":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/media?parent=5655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/categories?post=5655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/tags?post=5655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}