{"id":6109,"date":"2025-05-18T22:01:43","date_gmt":"2025-05-18T14:01:43","guid":{"rendered":"https:\/\/cicserver.com\/microsofts-cringey-ad-boasts-that-copilot-pcs-are-58-faster-than-the-discontinued-year-old-macbook-air-m3\/"},"modified":"2025-05-18T22:01:43","modified_gmt":"2025-05-18T14:01:43","slug":"microsofts-cringey-ad-boasts-that-copilot-pcs-are-58-faster-than-the-discontinued-year-old-macbook-air-m3","status":"publish","type":"post","link":"https:\/\/cicserver.com\/de\/microsofts-cringey-ad-boasts-that-copilot-pcs-are-58-faster-than-the-discontinued-year-old-macbook-air-m3\/","title":{"rendered":"Microsoft&#8217;s cringey ad boasts that Copilot+ PCs are 58% faster than the discontinued, year-old MacBook Air M3"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p id=\"why-it-matters\"><strong>Facepalm:<\/strong> It&#8217;s been nearly 20 years since Apple launched the Microsoft-mocking &#8220;I&#8217;m a Mac, I&#8217;m a PC&#8221; commercials, and the two companies continue to take shots at each other in their respective ads. The latest from the Redmond giant claims that top Copilot+ PCs are more than 50% faster than a Mac \u2013 specifically, the now-discontinued MacBook Air M3 that launched in March 2024. <\/p>\n<p>Microsoft&#8217;s 12-second ad, which doesn&#8217;t exactly scream high-end production values, was shown on the official Windows YouTube channel. The announcer excitedly boasts that &#8220;Top Copilot+ PCs are up to 58% faster than MacBook Air with M3.&#8221; Just to ensure the point is driven home, he adds, &#8220;That&#8217;s right, faster than a Mac.&#8221;<\/p>\n<p>As most of the comments beneath the video point out, Microsoft seems to be taking an excessive amount of pride in the best Copilot+ PCs on the market being faster than an entry-level machine launched over a year ago.<\/p>\n<p><picture style=\"padding-bottom: calc(100% * 816 \/ 1130)\"><source type=\"image\/webp\" data-srcset=\"https:\/\/www.techspot.com\/images2\/news\/bigimage\/2024\/01\/2024-01-04-image-10-j_500.webp 500w, https:\/\/www.techspot.com\/images2\/news\/bigimage\/2024\/01\/2024-01-04-image-10-j.webp 1130w\" data-sizes=\"(max-width: 960px) 100vw, 680px\"\/><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" height=\"816\" width=\"1130\" class=\"b-lazy\" src=\"https:\/\/www.techspot.com\/images2\/news\/bigimage\/2024\/01\/2024-01-04-image-10.jpg\" srcset=\"https:\/\/www.techspot.com\/images2\/news\/bigimage\/2024\/01\/2024-01-04-image-10-j_500.webp 500w, https:\/\/www.techspot.com\/images2\/news\/bigimage\/2024\/01\/2024-01-04-image-10-j.webp 1130w\" sizes=\"(max-width: 960px) 100vw, 680px\"\/><\/picture><\/p>\n<p>The disclaimer in the ad notes that the figures are based on Cinebench 2024 multi-core CPU benchmarks. It directs viewers to a <a href=\"https:\/\/learn.microsoft.com\/en-gb\/legal\/windows\/copilotplus-claims?tabs=intel\">website<\/a> stating that the 58%-faster claim comes from Microsoft-commissioned testing performed by <a href=\"https:\/\/www.principledtechnologies.com\/Microsoft\/Copilot-plus-PC-performance\/\">Principled Technologies<\/a> conducted in May 2024 and September 2024.<\/p>\n<p class=\"tsadinc\">The tests compared the M3 MacBook Air to several Copilot+ machines, including the Lenovo Yoga Slim 7x and Microsoft&#8217;s own Surface Laptop, both of which are powered by Qualcomm&#8217;s Snapdragon X Elite chip. They also used HP&#8217;s OmniBook Ultra 14 with AMD&#8217;s Ryzen AI 9 HX 375.<\/p>\n<p class=\"tsadinc\">Apple released the more powerful successor to the M3 MacBook Air, the M4 model, in March this year. Apple also made the latest MacBook Airs $100 cheaper than their 13- and 15-inch M3 predecessors and made 16GB of unified memory the standard.<\/p>\n<p class=\"tsadinc\">Part of Microsoft&#8217;s website states that in other Cinebench 2024 benchmarks carried out in April 2025, &#8220;several&#8221; Snapdragon X devices all scored higher than the 866 achieved by Apple&#8217;s M4 10-core CPU. If you&#8217;re wondering why Microsoft would choose to boast about the Copilot+ PCs being faster than an M3 MacBook Air and not an M4, it&#8217;s because the Windows devices were only slightly faster than the newer SoC, as you can see below.<\/p>\n<table class=\"article-table alt\" width=\"100%\">\n<thead>\n<tr class=\"title\">\n <\/tr>\n<tr>\n<th>Device<\/th>\n<th>Prozessor<\/th>\n<th>Performance Gain Vs. M4 MacBook Air (866)<\/th>\n<th>Cinebench 2024 Score<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ASUS Vivobook S 14<\/td>\n<td>AMD Ryzen AI 9 365<\/td>\n<td>5.3%<\/td>\n<td>912<\/td>\n<\/tr>\n<tr>\n<td>Dell XPS 13 9345<\/td>\n<td>Snapdragon X Elite<\/td>\n<td>8.9%<\/td>\n<td>943.3<\/td>\n<\/tr>\n<tr>\n<td>HP OmniBook Ultra 14<\/td>\n<td>AMD Ryzen AI 9 HX 375<\/td>\n<td>11.4%<\/td>\n<td>965<\/td>\n<\/tr>\n<tr>\n<td>Lenovo Yoga Slim 7x 14&#8243;<\/td>\n<td>Qualcomm Snapdragon X Elite<\/td>\n<td>18.9%<\/td>\n<td>1029.6<\/td>\n<\/tr>\n<tr>\n<td>Lenovo Yoga Slim 7x 14&#8243;<\/td>\n<td>Qualcomm Snapdragon X Elite<\/td>\n<td>19.4%<\/td>\n<td>1033.6<\/td>\n<\/tr>\n<tr>\n<td>Lenovo Yoga Pro 7<\/td>\n<td>AMD Ryzen AI 9 365<\/td>\n<td>17.9%<\/td>\n<td>1021.3<\/td>\n<\/tr>\n<tr>\n<td>Microsoft Surface Laptop 15&#8243;<\/td>\n<td>Snapdragon X Elite<\/td>\n<td>9.7%<\/td>\n<td>950<\/td>\n<\/tr>\n<tr>\n<td>Microsoft Surface Laptop 13.8&#8243;<\/td>\n<td>Snapdragon X Elite<\/td>\n<td>2.7%<\/td>\n<td>889.6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"tsadinc\">Laptops carrying the Copilot+ branding still only make up a small fraction of overall laptop shipments, with most consumers not sharing Microsoft&#8217;s enthusiasm for these machines. It&#8217;s unlikely that marketing campaigns like this one, comparing the top-tier Copilot+ models to a discontinued base MacBook Air, are going to increase their popularity.<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Facepalm: It&#8217;s been nearly 20 years since Apple launched the Microsoft-mocking &#8220;I&#8217;m a Mac, I&#8217;m a PC&#8221; commercials, and the two companies continue to take shots at each other in their respective ads. The latest from the Redmond giant claims that top Copilot+ PCs are more than 50% faster than a Mac \u2013 specifically, the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"_links":{"self":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts\/6109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/comments?post=6109"}],"version-history":[{"count":0,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/posts\/6109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/media\/6110"}],"wp:attachment":[{"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/media?parent=6109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/categories?post=6109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cicserver.com\/de\/wp-json\/wp\/v2\/tags?post=6109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}